Can she replace the need for a full-time social media manager?

For many nonprofits, yes. Maggie handles the day-to-day creation, scheduling, and posting, which can often replace the need for a dedicated social media staff member. For larger organizations with complex needs, Maggie complements your staff by reducing their workload. Maggie, being your AI emplyee will never be able to actually attend a physcal event or program to capture content for you. The key to having great engaging content is to have fresh images that are recognizable to your community. You can assign this out to volunteers and employees to reduct the needed for a dedicated team member.