How much can I customize the look and tone of posts?

You have full control. Maggie creates a set of writing rules and writing preferences for your nonprofit, built from your website, past posts, and documents. You can guide her to sound serious, hopeful, playful, or celebratory, and she adapts. Each month, when you approve content, Maggie updates her rules to reflect your feedback. Over time, Maggie becomes so aligned that your posts sound like they were written by someone who has been on your staff for years.